الرشاقة الإستراتيجية وعلاقتها بالميزة التنافسية لدى شركات الاتصالات والمعلومات العاملة في فلسطين

Abstract

Abstract Strategic Agility and it’s Relation to Competitive Advantage in Communications and Information Companies in Palestine The study aimed to identify the relationship between strategic agility dimensions (planning, organization, individuals, technology, innovation, and the ability to exploit opportunities) and the competitive advantage among communication and information companies operating in Palestine. The study population consisted of eight communication and information companies in Palestine. To achieve its objective, the study adopted the descriptive and analytical approach using both the quantitative and qualitative analysis. Two instruments were used to collect the data: interviewing the ceo's of the companies and a questionnaire consisting of 59 items distributed on seven areas. It was reviewed by a jury of specialists to verify its credibility and validity. The questionnaire was distributed to 92 of which 85 were answered and returned. The data was analyzed using the SPSS software. The researcher conduct 7 interviews with 7 executive managers of the companies included in the study, and each interview consisted of 35 questions. The study found a number of results. There is a positive correlation between the strategic agility dimensions and the competitive advantage. The strategic agility has a positive significant role in highlighting the competitive advantage for these companies. The study is concluded with a number of recommendations, mainly: the need for these companies to adopt the strategic agility approach to maintain their competitive advantage, and the need to strengthen adaptation to the external environment variables, given their importance in maintaining the advantage of these companies.